by Paul D. M. Sherry

Based on over 25 years experience on the showroom floor

'Thanks Paul for building the Hilux to my specs . . . !'
Wayne Gardner

'…at no time have I ever felt that I was just another sale.'
Jim Langford,
Langford Property Partners

'Paul's sincerity comes across the minute you meet him.'
John F. Verhoeven,
Proprietor, AA Aaabam Antiques

During his career, Paul Sherry has attended many sales training courses but he could never find anything on the market that covered the many aspects of the automotive sales process.

As a result he wrote 'Selling Is Not A Science'- a practical, straightforward guide crammed with tips and techniques on the six steps to the sale. In this book Paul shares his years of experience, examining the important skills of the sales process such as qualification, communication, product knowledge and presentation, as well as his own special secrets.

'Selling Is Not A Science' is essential reading for any car sales representative who wants to improve his or her performance.

'Paul once waited in the showroom late one Christmas Eve, foregoing his staff Christmas party to ensure I had my vehicles on the road for the busy Christmas break.'
Tony Burns,
Proprietor, Northside Shuttle

'What Paul says he will do, he does.'
Sandra Patch,
Fleet Manager, Essential Fire Systems

In a career spanning 30 years, Paul Sherry has become a recognised name in the automotive sales industry. Based at Bill Buckle Toyota on Sydney's lower north shore, in 1990 he became the first Toyota Salesperson to deliver 2500 Toyotas, then won the Toyota Sales Presentation Skills Contest. In 2002 Paul was ranked amongst the top 10 Sales Consultants for Fleet Metro, and in 2005 he reached a new height by delivering his 4500th new Toyota vehicle.

'Selling Is Not A Science' is his first book.